They’re also on track to make up the majority of the top valuations in the S& P 500 within the next five to ten years. Successful platforms have strong moats in the form of their networks and operate at a scale that positions them to dominate their industries. In fact, most of today’s biggest IPOs and acquisitions are platforms, as are almost all of the most successful startups. In addition to the three mentioned above, the list includes Amazon, eBay, Instagram, YouTube, Twitch, Snapchat, Slack, WhatsApp, Waze, Uber, Lyft, Airbnb, Pinterest, Square, Social Finance, GitHub, Kickstarter, ZocDoc and more. Every action in a business is a process, whether acknowledged as one or not. The key to processes is to be lean and efficient, by reducing non-value add actions and inventory, otherwise know as waste.
We begin at the very best with the particular mission, which ultimately offers purpose and provides the particular “why” the company is present. Enduring mission statements function as strategies for help almost all employees associated with right choices, however big or small the choices. Strategic planning should usually start with the objective, then flow through the particular targets, value proposition, proceed to market, and lastly the organization.
Southwest norms; how Southwest team members interact with each other and the company interacts with them, reinforce the values. Southwest’s environment (their offices, planes, gates, etc . ) celebrates employees, travel and Southwest.
Southwest also reinforces their values and norms with spirit parties, chili cook-offs, and Luvlines. A company’s culture starts with their values, which are reinforced by norms and the environment. Benefits and compensation are also critical to a company’s culture. Too often, executives blame distribution, marketing and/or sales strategies for growth woes. They often replace their sales and marketing leaders or spend more on advertising and salespeople, when, what they need to improve is their value proposition. Distribution strategy is a critical element of any go-to-market strategy, and getting it right can be the difference between winning and losing. Southwest utilizes their simple pricing in their #FeesDontFly marketing campaign.
While the competitive herd goes one way, Southwest goes the other way, which is the essence of competitive differentiation. Department of Transportation coined the term the “Southwest Effect” for the rapid growth in total air travel a city to city route realized once Southwest started to fly the route. The “Southwest Effect” is driven by their value equation, which equals benefits – price. While we’ve gone through the customer benefits of Southwest, let’s flip to the other side of the coin, pricing. By consistently and efficiently getting passengers and their bags from point A to B, Southwest consistently ranks as one of the top airlines in customer satisfaction. Let’s go back to the original Southwest mission “Charge the lowest possible fare. And provide the highest quality service. ”Frankly, it sounds a lot like their value proposition, which is what you want in a mission statement.
For Southwest, the foundation of great processes is great people, infrastructure and partners, which enables them to have super lean & low-cost processes and high plane utilization. While culture may seem squishy and nebulous, if you get the values right and reinforce them with norms, the environment, benefits and compensation, a strong and enduring culture can take root in any company.
Southwest has always taken an extremely deliberate geographic expansion strategy, choosing routes that are natural extensions of the existing route system, which has led in order to the 40 years of constant profitable growth. Southwest offers continuously centered on driving the particular economies of scale that will a dense geographic technique provides. While Southwest Air carriers now serves over one hundred destinations, one of the particular keys to Southwest’s development was it’s deliberate geographic expansion strategy. In maintaining with their mission to become a low-cost provider, Southwest offers always pursued a geographic density strategy to push cost and capital groupe and utilization.